Ways to attract Unilimited Web Traffic that Pays
Think about this for a moment: Customer 'A'
stumbled across your website when he was searching for some information on SEO
techniques. He liked what he read. A few weeks later, 'A', who has bookmarked
your site, comes back for a second look. What will his reaction be if he sees
the same stale content? Obviously, he will leave in a hurry. But, what if, he
discovers that your pages have fresh 'read-worthy' content? Won't he come back
for more?
Today, I'm going to discuss something that's
really a BIG thing in web marketing. It's so powerful that it can simply double
the number of hits your site gets. It is something that your clients solicit.
I am talking about RSS or Real Simple Syndication.
From where I sit, RSS updates is the future of
online marketing. It can improve traffic to your website, build you a dedicated
list of clients and make you the expert in your field.
RSS simply refers to a channel of communication
between you and your readers. By placing an RSS feed on your site, you are
letting your readers know that they can 'opt in' to receive fresh news from your
site automatically. All they have to do is subscribe to it. Then, every time you
update, they automatically get fresh content.
What makes RSS so special is that unlike an email
message that you send out because you want to let your clients know something,
an RSS is something that the client wants. He or she has subscribed to the
service. Therefore, client loyalty is high.
RSS has a big impact on search engine rankings.
This is because RSS increase the number of inbound links to your website. The
options for inbound traffic are also more since you have RSS specific search
engines and directories that help you generate additional exposure.
But getting your feed running is only one part of
the story. To fill the gap, you have to move into the next phase, which is
publicizing your RSS!
You can do this by manually listing your RSS feeds
on RSS directories. Once listed in a directory, your RSS feed will suddenly
develop real muscle power and start pulling in people who are searching for the
service you offer. This is focused traffic at its best.
Some of the advantages of feeding an RSS are:
- You can go from flat and static to dynamic in one stroke.
- Inform end users of new developments on your site easily.
- Increase your site's visibility and thereby attract more traffic.
- Add muscle to your Internet Public Relations.
- Allow advertisers space and thus earn some quick change.
But most people give RSS feeds a wide berth simply
because they feel that only a techie can 'get' it, which is true to some extent.
RSS is time consuming. You see, every time you
publish fresh content, you have to update every page on your website that holds
references to it. Which can get bothersome if you have a large blog running.
To avoid this, you can use automation software
that will automatically post your RSS feeds regularly, update your web pages
automatically every time you publish fresh content and pick out keywords from
your news content for search engines. Automating the whole process gives you
more time to spend on other, more pressing matters.
In my final section to you in this series, I will
be talking to you about certain neat traffic-pulling tricks you can use while
you build your website.
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