Ways to attract Unilimited Web Traffic that Pays
Before you can start driving traffic to your website, have you taken a close look at your website?
You may have a killer design, fantastic images and some cool technology going there for you. Your visitors may like it, but that is not what search engines are looking for.
Search engines usually carry two types of listings - paid and organic.
Paid listings appear in little boxes to the right and are paid for by sponsors. Organic listings, on the other hand, find their place according to certain criteria that search engines use to rank pages.
Search engines like Google, Yahoo and A9 generally maintain a vast database of files and web pages. They use a web crawler or a spider to make this database more manageable. This software automatically surfs the internet and 'crawls' through your web content. The pages the crawler retrieves are then indexed and ranked.
Crawlers work incessantly. They look for page titles, keywords, meta tags, alternative text tags and headers while indexing. Some programs even identify default tags and maintain a library of tags and key phrases in their index.
Some engines give more importance to heading texts, content within links, textual links and text nearer the top of the page. They combine techniques of smart code, keyword analysis, link popularity study, good content, and website structure to rank web pages.
A number of SEO campaigns help push your website to the top of search engine rankings. An SEO (Search Engine Optimized) site map is one such. And as you know, web pages that appear at the top of search engine listings get the most attention and pull a lot of traffic, and consequently lots of business. A well-organized site map in a website is one of the more effective techniques of SEO.
So, why is a site map so important? Heck, some websites don't even have one.
The site map is something like the hub of all the pages on a website. The main page and all other pages are linked together by it. This makes it easier for spiders to crawl your site, extract main keywords and index this for purposes of ranking. This is how an SEO sitemap can help catapult you to higher rankings on a search engine.
Generally, people make the common mistake of putting up a haphazard site map. To be effective, your site map has to be designed using lists and sub-lists. A simple list format helps reduce unnecessary tags that hide your keywords.
Effective keywords and links in this page will greatly move up the rank of your page. These keywords should be a compilation of keywords occurring in the important pages of your site.
An SEO site map is not difficult to make and maintain if you know enough HTML, since these pages are basic HTML pages with logical titles, default tags and keywords in their meta tags. However, if HTML is not your forte and you'd like to utilize a more dependable source that yourself, you could use a site map creator to do the hard work for you.
There is no way to guarantee your site's prolonged stay at the top of search engine listings. But, smart SEO techniques like keyword optimization and site map creation can help you stay there longer than most. Regular monitoring and adjusting would ensure that you don't easily drop from your place of pride at the top.
With that, we come to the end of this series on turning your web traffic into money. The techniques described through the course only scratches the surface. To follow through, you need to conduct a fair amount of research and follow-up activities.
Or you can take my recommendation and look into the Search Engine Phantom and get all your resources in one stroke.
END OF 5 PART SERIES