Ways to attract Unilimited Web Traffic that
Pays
Before you can start driving traffic to your
website, have you taken a close look at your website?
You may have a killer design, fantastic images and
some cool technology going there for you. Your visitors may like it, but that is
not what search engines are looking for.
Search engines usually carry two types of listings
- paid and organic.
Paid listings appear in little boxes to the right
and are paid for by sponsors. Organic listings, on the other hand, find their
place according to certain criteria that search engines use to rank pages.
Search engines like Google, Yahoo and A9 generally
maintain a vast database of files and web pages. They use a web crawler or a
spider to make this database more manageable. This software automatically surfs
the internet and 'crawls' through your web content. The pages the crawler
retrieves are then indexed and ranked.
Crawlers work incessantly. They look for page
titles, keywords, meta tags, alternative text tags and headers while indexing.
Some programs even identify default tags and maintain a library of tags and key
phrases in their index.
Some engines give more importance to heading
texts, content within links, textual links and text nearer the top of the page.
They combine techniques of smart code, keyword analysis, link popularity study,
good content, and website structure to rank web pages.
A number of SEO campaigns help push your website
to the top of search engine rankings. An SEO (Search Engine Optimized) site map
is one such. And as you know, web pages that appear at the top of search engine
listings get the most attention and pull a lot of traffic, and consequently lots
of business. A well-organized site map in a website is one of the more effective
techniques of SEO.
So, why is a site map so important? Heck, some
websites don't even have one.
The site map is something like the hub of all the
pages on a website. The main page and all other pages are linked together by it.
This makes it easier for spiders to crawl your site, extract main keywords and
index this for purposes of ranking. This is how an SEO sitemap can help catapult
you to higher rankings on a search engine.
Generally, people make the common mistake of
putting up a haphazard site map. To be effective, your site map has to be
designed using lists and sub-lists. A simple list format helps reduce
unnecessary tags that hide your keywords.
Effective keywords and links in this page will
greatly move up the rank of your page. These keywords should be a compilation of
keywords occurring in the important pages of your site.
An SEO site map is not difficult to make and
maintain if you know enough HTML, since these pages are basic HTML pages with
logical titles, default tags and keywords in their meta tags. However, if HTML
is not your forte and you'd like to utilize a more dependable source that
yourself, you could use a site map creator to do the hard work for you.
There is no way to guarantee your site's prolonged
stay at the top of search engine listings. But, smart SEO techniques like
keyword optimization and site map creation can help you stay there longer than
most. Regular monitoring and adjusting would ensure that you don't easily drop
from your place of pride at the top.
With that, we come to the end of this series on
turning your web traffic into money. The techniques described through the course
only scratches the surface. To follow through, you need to conduct a fair amount of research and
follow-up activities.
Or you can take my recommendation and look into
the Search Engine Phantom
and get all your resources in one stroke.
END OF 5 PART SERIES
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